We don’t know what was more boring, the end of Super Bowl XLI or the Super Bowl ads that companies paid $2.6M for. Very few ads stood out last night but we still have our picks for best and worst ad. (All the Super Bowl ads can be found at ifilm.com.
The best ad was the careerbuilder.com jungle warfare spot. Granted, this would only make sense to anyone who has ever had a corporate job but that’s probably most of you.
The absolute worst ad in the history of Super Bowl advertising goes to Salegenie.com. Most people agree that this spot was a complete waste of money… and they showed it twice! Will the Salesgenie people convince themselves that the fact that everyone is talking about how bad the commercial was makes it a successful commercial? Someone over there should be shot for wasting $5M.
And finally, a tip of the hat to the NFL Network, not for that putrid fan generated commercial but for the Chad Johnson Super Bowl Party spot. Patriots fan to David Beckham: “So you’re a professional football player. For Los Angeles. I dunno if it’s gonna fly at this party but I like it. Good angle.”
However, ads aren’t necessarily targeted to everyone so we took a sampling of Super Bowl ad critiques out there on the internet today. Here are some of them:
[Yahoo]: Dan Wetzel’s Super Bowl ads review: “Later, GMC gave us a robot contemplating suicide after getting laid off (it turned out to be a dream). This was particularly hilarious, we’re sure, to all of the recently laid off General Motors factory workers.”
[SuperAdFreak.com]: BLOGGING THE 2007 SUPER BOWL AD: “Doritos user-generated spot: I hope this commercial finally dispels the myth of user- generated content, and most importantly as a submission-based campaign. It doesn’t work. These spots aren’t good, or funny, and there is a reason people get paid to make ads for a living.”
[Salon.com]: King Kaufman’s Sports Daily: “This year’s commercials were the usual warmed-over stew, a few mildly amusing spots, a few semicreative ones and a whole bunch of obvious big budgets used to no great effect.”
[Ad Age] Bob Garfield’s Super Bowl Ad Review Text Column: “Two auto mechanics are so famished they eat one Snickers bar from opposite ends, culminating in something suspiciously “Brokeback Mountain.” This freaks them out. Viewers can go to Snickers.com to choose their favorite ending. The vote should have come at the beginning, and it should have been ‘No.'”
And if that wasn’t enough, here are some more opinions on the Super Bowl ads:
[Neurosciencemarketing.com]: Super Bowl Ads: Brain Dead
[The Opionated Marketer]: Super Bowl Ads – Play by Play
[USA Today]: How all the ads ranked in USA TODAY’s Super Bowl Ad Meter
[Know More Media]: Top 10 2007 Super Bowl Ads