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Evander Holyfield wants to KO the Forman Grill empire


For all the older readers out there, you probably never thought you’d live to see the day when George Foreman was selling a miniature grill on television. Well, believe it or not, but George has been pushing that thing for almost 13 years now! So, it’s about time he got some competition in the countertop grilling market.

Evander Holyfield thinks he’s going to be the guy to knock Forman out of the market altogether with his “Evander Holyfield Real Deal Grill.” Sounds good and all, but, Evander, how is your grill different and better than the “Lean Mean Fat Reducing Grilling Machine” that’s been sitting in my kitchen since Christmas of ’99?

I’ve got a George Foreman grill. It’s a good grill,” Holyfield, 44, told the Atlanta Journal-Constitution. “But don’t you think the latest grill is supposed to be the best grill?

Umm, you might want to work on your promotion campaign a little bit more if you want to get anywhere close to the $100 million worth of grills Foreman’s sold over the years.

Oh, wait, it sounds like someone has already gotten their hands on the former champ and his product.

Manufacturer CirTran Corp., based in Utah, approached Holyfield about promoting the $99 grill after he appeared on the TV show “Dancing With the Stars” in 2005. Holyfield dons an apron in a 30-minute commercial that began airing last week describing his product’s culinary and health benefits.

Now, we haven’t seen the ad yet, but we heard that Mike Tyson makes an appearance and raves about they way he perfectly grilled a human ear with Evander’s machine.

Links:

[MiamiHerald.com]: Holyfield takes on Foreman Grill

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