All Posts Tagged With: "marketing"

NBA is looking for more dorks

so.. uh.. now what? David Stern and Company doesn’t just want the NBA in all four corners of the world, they are also unleashing it into the virtual world of Second Life. Second Life is a online world where you can be just as bored as you are in real life, except maybe you get […]

17 regular season NFL games?

Roger Goodell is wearing bad idea blue jeans again. The NFL is making a major push towards expanding to Europe and beyond (the first regular season game played in Europe will take place in London this year between the Dolphins and the Giants) and the in order to “create more inventory,” the NFL is considering […]

Want to buy a piece of an English soccer team?

The Target Here’s the basic idea: 50,000 members each pony up $70 to buy a share of a “purchase fund”. The resulting $2.7M fund will be used to buy a football club. (In case you’re doing the math and it doesn’t add up — part of the membership fee goes to administrative fees, of course.) […]

CBS says new John Daly spot is long and wrong

John Daly is known for three things: long drives, an alcohol problem, and a slot machine problem to fix his alcohol problem. Giving John Daly a beer is like sending Paul Lo Duca to a sorority house. So what does Maxfli do? They create an ad with John singing in a honkytonk bar, grabbing a […]

The NHL and Amazon Unbox get it

It’s not often that we give the NHL’s promotion and marketing department props around here. After all, they are a league stuck on a network we can’t seem to find. But Eric over at Offwingopinion mentioned he downloaded four classic NHL games via Amazon Unbox today. Brilliantly, you can download it directly to your tivo. […]

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The hat that launched a $100,000 fine now on ebay

Last week, there was a lot of press about Brian Urlacher getting fined $100,000 by the league for promoting a company at the Super Bowl media day that wasn’t an official sponsor of the NFL. Urlacher was sporting a Vitamin Water hat during his interviews and the NFL honchos (as they should) had to crack […]

2007 MLB franchise valuations

A lot was made recently about about Bud Selig’s $14.5M salary in 2006 but when you look at the financial numbers for baseball as a whole, he deserved every penny. (Holy crap we just defended Bud Selig.) Forbes published their annual “Business of Baseball” feature and despite everything, MLB is doing pretty damn good for […]

LT smart for turning down Madden cover? Nope, just greedy

EA Sports: LT, we want you to have the honor of being on the Madden 08 cover! LaDanian Tomlinson: Awesome. How much does it pay? EA: Well, $200,000 and you get to go to a bunch of personal appearances to promote the game! LT: $200,000? What’s $200,000 to me? Ain’t s%#$. Next time I might […]

The Blue Jays poke fun at the Television Bureau of Canada

What do you do when one of your star players has a commercial pulled from the air by the Television Bureau of Canada. A commercial deemed to be too violent for its portrayal of Frank Thomas in a pillow fight with a young boy? Well, you go ahead and have a Frank Thomas pillow giveaway. […]

Matsuzaka marketing mania starts today with new Nike commercial

It’s Dice-K day in Boston as everyone is gearing up to watch Matsuzaka’s first start. Part of us wants to see him do well, but part of us always wants to witness the meltdown on Boston sports radio if he throws a clunker. Pressure? Just a little. And that’s the theme of this Nike commercial […]

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