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Chicago Bears

Shutout means free furniture for Bears fans



Sir, that’s not free furniture, that’s Brett
Favre in the pocket

A furniture store owner near Chicago named Randy Gonigam offered customers a refund on their furniture purchase (up to $10,000) if the Bears shut out the Packers last weekend. Well, a score of 26-0 later, 206 customers got their purchases for free. The total given in away in free furniture was around $300,000.

Gonigam didn’t actually expect the Bears to shut out the Packers but he took out an insurance policy on the contest giveaway “with a company that specializes in insuring prize reimbursements.” The degenerate gamblers that we are, we wonder if the insurance was really just a $10,000 bet. The odds of the Packers getting shut out have to have been around 30-1.

This is really a smart marketing ploy. We can see this kind of thing happening at car dealerships. Think of something that is a longshot of happening (like no INTs for Brett Favre or Fred Taylor not getting hurt this year) and then offer a refund on a purchase if it comes to pass. It’s not like anyone can return a car.

Links:
[CNN]: Furniture customers score with Bears’ shutout

By Vin

Vin is a Philly boy who shouldn't be invited into your house because he'll judge you on your book and music collection. He owns Dawkins, Utley, Iverson, and Lindros jerseys, which is all you really need to know about him. He can be reached at [email protected]

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