We spend most of our time camped out on the couch watching sports but once in a while, we’ll actually lace up the old asics and go for a run. But if Apple and Nike have their way, no run would be complete without an ipod nano and a pair of Nike+ shoes.
The two companies (along with spokesman Lance Armstrong) announced the Nike+Apple Sport Kit today at a news conference in New York. The $29 kit includes a sensor that fits into custom Nike+ shoes (The $100 Nike+ Air Zoom Moire will be the first Sport Kit compatible shoes released.) and a wireless receiver that plugs into the bottom of the nano. The nano displays and stores a bunch of data during your run and when you’re done, will automatically upload your data to nikeplus.com.
The iPod will also have a “Power Song” feature that plays your designated song when you need that extra boost at the end. Is there any question it should be David Hasselhoff’s Looking for Freedom?
Links:
[Business Week]: Nike, Apple team up on iPod running gear
[Apple.com]: Nike+Apple Sport Kit product page
One reply on “Apple and Nike take over the world”
upload your data? — More like upload your thoughts to bigbrother.gov.