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Apple and Nike take over the world

We spend most of our time camped out on the couch watching sports but once in a while, we’ll actually lace up the old asics and go for a run. But if Apple and Nike have their way, no run would be complete without an ipod nano and a pair of Nike+ shoes.

The two companies (along with spokesman Lance Armstrong) announced the Nike+Apple Sport Kit today at a news conference in New York. The $29 kit includes a sensor that fits into custom Nike+ shoes (The $100 Nike+ Air Zoom Moire will be the first Sport Kit compatible shoes released.) and a wireless receiver that plugs into the bottom of the nano. The nano displays and stores a bunch of data during your run and when you’re done, will automatically upload your data to nikeplus.com.

The iPod will also have a “Power Song” feature that plays your designated song when you need that extra boost at the end. Is there any question it should be David Hasselhoff’s Looking for Freedom?

Links:
[Business Week]: Nike, Apple team up on iPod running gear

[Apple.com]: Nike+Apple Sport Kit product page

By Vin

Vin is a Philly boy who shouldn't be invited into your house because he'll judge you on your book and music collection. He owns Dawkins, Utley, Iverson, and Lindros jerseys, which is all you really need to know about him. He can be reached at [email protected].

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