Gee, why would anyone be offended by Jesus Christ-pose and blood paint

It’s not exactly the “hand of God” but the “pose of Rooney” is drawing a lot of criticism in England from politicians and religious leaders. Nike, which usually has inventive and celebrated commercials, really took a misstep on this one. Or several missteps as Rev Rod Thomas of Church of England evangelical group Reform contends.


It’s quite a disturbing image and because the paint is wet, it really looks like blood.

It’s offensive on several different levels.

It therefore brings to mind the crucifixion to many people, and why Nike would want to do that, I haven’t a clue, unless it is simply as a publicity stunt.

The trivialisation of Christ’s suffering is highly offensive to Christians and to God. This will cause real hurt to people.

The other aspect of it is the aggression contained in it, bound up with the flag of St George, which you might see as a throwback to the Crusades, which is hardly going to go down well with Muslim countries. It’s offensive on several different levels.

Nike has issued a statement that the pose has nothing to do with the crucifixion at all and issued the standard ‘apologize to anyone who might have been offended’ non-apology.

Links:

[Daily Mail UK]: Nike attacked over Rooney ‘warrior’ picture
[Sports marketing Bulletin]: Rooney’s bloody red cross for Nike causes uproar

RSS Feed for This Post2 Comment(s)

  1. LarryOrr | Jun 22, 2006 | Reply

    At least in England — politicians and religious leaders are two different groups of people.

  2. Vin | Jun 22, 2006 | Reply

    ouch — .

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