If you’re a multiplatinum artist who also owns an Arena Football League team, you might as well use your …uh… drawing power to get people to your games. Bon Jovi will RAAAAWK the Wachovia Center this Sunday when the Philadelphia Soul take on the Los Angeles Avengers. That Jon Bongiovi sure is a shrewd marketer. If you buy a ticket to the game with Bon Jovi at halftime, you also have to buy a ticket to another game. Sure it’s a gimmick but they want to keep ’em coming back! You know, since they haven’t been able to sign superstar Freddie Mitchell yet.
Now as much as I want to hear Have a Nice Day for the millionth time and perhaps You Give Love a Bad Name, I think I’ll pass. I think there’s another game going on this weekend that I’d probably rather concentrate on. That’s just me. Already 13,000 tickets have been sold to the event.
[Philly.com]: Bon Jovi to perform at halftime of Soul game Sunday
