Not to be outdone by those promotional whores from the Kentucky Derby, the Preakness folks have created their own Barbaro tribute. There will be a $1 million bonus at the Preakness on Saturday if a horse breaks his leg within 6 1/2 lengths — the same area where Barbaro broke his leg last year.
The bonus would be divided among the winning trainer, jockey, owner and a charity, with each receiving 25 percent, it was announced on Monday. The designated charity is the Barbaro Memorial Fund.
The so-called Bamfecta will be paid by Purina Brands, the Preakness’ presenting sponsor for the second consecutive year and subsidiary of Nestle. To pay the bonus, the Missouri company took out an insurance policy.
Scott Lunders, VP of Marketing and Promotion said, “There’s no way you don’t see Barbaro coming out of that starting gate, coming down that track. We wanted to make sure the memory of Barbaro was preserved by putting a bonus in place in case it happens again. It would be an ultimate tribute to Barbaro if a horse would collapse out of the starting gate and that horse deserves a bonus.
Barbaro could not be reached for comment.
[Chicago Sun Times]: Visions of Barbaro take center stage