Sina.com is reporting that Shaq has signed with Chinese shoe company Li-Ning to promote their shoes. Shaq follows in the footsteps of former teammate Damon Jones, the first NBA player to sport Li-Ning. Terms of the deal were not disclosed.
We find this highly ironic since a couple of years ago, Shaq directed a racial taunt at Yao Ming via a reporter:
Tell Yao Ming, `ching-chong-yang-wah-ah-soh.’
Here’s what we have learned about sports marketers in the past year: 81 points erases a rape charge and infidelity; another championship ring erases racial remarks and being a dumbass. If Fuzzy Zoeler won another PGA event, KFC might come calling with some sponsorship dollars.
Links:
[China Daily]: Shaq to promote LiNing sneakers