Dammit, now we owe
CKX money
(Look, give us a break, it’s a catchy song, OK?)
Your image is worth about $2.99 and a box of ho-hos. Muhammad Ali’s is worth about $63 million. A company called CKX paid $50 million for an 80% stake in all Ali images. CKX is a UK company that owns American Idol, produces television and movies, and owns 85% of Elvis Pressley. The company is worth $1.2 Billion.
In the AP story announcing it, Tim Dahlberg writes about all the possibilities in using the Ali image.
But no family room would be complete without the Ali bobblehead showing the former heavyweight champion climbing the stairs and lighting the Olympic torch in 1996 in Atlanta.Flip on a switch and Ali even trembles while he does it.
Tiger gets criticized for using the term spaz but this guy can make fun of Ali and his Parkinsons? This is a line even we won’t cross.
Links:
[AP]: What’s in a name? In this case, $50 million for Muhammad Ali
