Traded to ABC
It’s the strangest trade in sports but somehow they pulled it off. NBC gets Al Michaels and expanded highlight rights to events on ABC and ESPN. ESPN/ABC gets the rights to the Oswald the Lucky Rabbit characters, the next four Ryder Cups, and expanded Olympic highlights. I made up the turducken part.
This is a strange trade to deconstruct folks. I think in the end, both networks win, although I’m not sure NBC had to give up that much to get the rights to Al Michaels. After the announcement that the MNF crew would be Tirico, Theisman, and Kornheiser, Al Michaels had as much trade value as Ron Artest. I, for one, am excited. At least Sunday Night Football will be good next year.
[Yahoo]: Michaels traded from ABC to NBC for a cartoon bunny
