$800,000 for this 2012 London Olympics logo?

The new 2012 Olympics logo was unveiled today and it looks like some kid threw his pink puzzle blocks on the floor, saw that it vaguely resembled “2012” and went with it. And for this, the London 2012 Olympics committee spent $800,000.

Despite all the public criticism of how terrible it is, organizers are defending it as “dynamic” and “vibrant”.

Lord (Seb) Coe, chairman of the London Games organising committee (Locog), told the BBC: “We don’t do bland – this is not a bland city. We weren’t going to come to you with a dull or dry corporate logo that would appear on a polo shirt and we’re all gardening in it a year’s time.”

Tony Blair raised hopes that the symbol would leave people “inspired to make a positive change in their life” while Jacques Rogge, president of the International Olympic Committee, praised it as a “truly innovative brand” that would appeal to the young.

Appeal to the young? They were probably targeting the 18-25 year-old demographic but ended up hitting the 18-24 months target instead.

There’s already a petition with over 10,000 signatures to scrap the logo.

[]: London unveils 2012 Olympics logo
[Life Style Extra]: More Than 10,000 Sign Petition To Scrap Olympic Logo

By Vin

Vin is a Philly boy who shouldn't be invited into your house because he'll judge you on your book and music collection. He owns Dawkins, Utley, Iverson, and Lindros jerseys, which is all you really need to know about him. He can be reached at [email protected].

One reply on “$800,000 for this 2012 London Olympics logo?”

OK… — Who do I contact to design the next Olympic logo? For 800 grr, I know I can do better than that.

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