We have a love/hate relationship with commercials and nowhere is that relationship tested more than the Super Bowl. People who don’t even like football watch the SB “for the commercials” which is really odd in itself… Anyway, here’s the first commercial from the Super Bowl that everyone will be talking about. This year’s Nationwide Insurance entry is a new commercial from their “Life comes at you fast” campaign. Last year it was the lame Fabio commercial that wasn’t funny. This year, we have Kevin Federline making fun of himself. It’s actually hilarious and therefore miraculously makes K-Fed less of a douche.
(via Awful Announcing)
