Chicago White Sox

The White Sox revenue generating genius

We usually roll our eyes when corporate greed takes over baseball (remember the Spiderman basepads?) but a new deal that the Chicago White Sox have inked with 7-11 stores is absolute genius. From now on, weeknight games at US Cellular Field will start at 7:11 so that “every time the media announces the game’s start time, it will be a gentle reminder of our sponsorship”. Pretty good. Pretty pretty good.

No details of the deal have been released but it is expected to be at least $500,000. Half a mil to push back a start time by 6 minutes? Whoever did this deal deserves a promotion.

Insert your own Portland Trailblazers 4:20 start time joke here.


[Catbird in the Nosebleed Seats]: The White Sox Thank Heaven For 7-Eleven
[Yahoo]: Later games in store for White Sox with 7:11 p.m. starts

By Vin

Vin is a Philly boy who shouldn't be invited into your house because he'll judge you on your book and music collection. He owns Dawkins, Utley, Iverson, and Lindros jerseys, which is all you really need to know about him. He can be reached at [email protected].

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