We usually roll our eyes when corporate greed takes over baseball (remember the Spiderman basepads?) but a new deal that the Chicago White Sox have inked with 7-11 stores is absolute genius. From now on, weeknight games at US Cellular Field will start at 7:11 so that “every time the media announces the game’s start time, it will be a gentle reminder of our sponsorship”. Pretty good. Pretty pretty good.
No details of the deal have been released but it is expected to be at least $500,000. Half a mil to push back a start time by 6 minutes? Whoever did this deal deserves a promotion.
Insert your own Portland Trailblazers 4:20 start time joke here.