Posted on Wed Apr 25, 2007 at 08:19:40 AM EST in Other Sports
More on: John Daly, marketing, golf (all tags)

John Daly is known for three things: long drives, an alcohol problem, and a slot machine problem to fix his alcohol problem. Giving John Daly a beer is like sending Paul Lo Duca to a sorority house. So what does Maxfli do? They create an ad with John singing in a honkytonk bar, grabbing a beer and driving off in a golf cart. Understandably, CBS didn't like it.

It did not meet the standards of the CBS network," spokeswoman LeslieAnn Wade said Tuesday. "Any implied or direct reference to excessive consumption of alcohol would not meet network guidelines.

The Golf Channel, which apparently has no standards, said that the ad passed their test but are looking into possible options like an alternate cut. Meanwhile, the 90 second uncut version of the commercial, which has John saying "I'll just drink the pitcher, thanks," teeing off with a beer can, and throwing a beer bottle at a dart board (wha?) was available on the maxfli site. You can check it out below.

John Daly's Go Long Or Go Home Commercial - Watch the top videos of the week here

Links:
[LA Times]: CBS rejects ad showing Daly and beer

Permalink | Post A Comment | Read Comments