Posted on Wed Apr 11, 2007 at 09:06:51 AM EST in MLB
More on: Blue Jays, Frank Thomas, marketing, commercials, promotions (all tags)

What do you do when one of your star players has a commercial pulled from the air by the Television Bureau of Canada. A commercial deemed to be too violent for its portrayal of Frank Thomas in a pillow fight with a young boy? Well, you go ahead and have a Frank Thomas pillow giveaway.

The marketing folks with the Blue Jays took advantage of all the random press and made September 2 Frank Thomas Kids Pillow Night. Brilliant. This certainly beats the Cardinals' Tony LaRussa Bottle of Whiskey night.

We hope that the pillow doesn't scare small children like the Ben Wallace throw pillow does.

Links:
[SC]: Frank Thomas can swing a mean pillow

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