Posted on Wed Oct 11, 2006 at 01:59:08 PM EST in MLB
More on: White Sox, marketing (all tags)

We usually roll our eyes when corporate greed takes over baseball (remember the Spiderman basepads?) but a new deal that the Chicago White Sox have inked with 7-11 stores is absolute genius. From now on, weeknight games at US Cellular Field will start at 7:11 so that "every time the media announces the game's start time, it will be a gentle reminder of our sponsorship". Pretty good. Pretty pretty good.

No details of the deal have been released but it is expected to be at least $500,000. Half a mil to push back a start time by 6 minutes? Whoever did this deal deserves a promotion.

Insert your own Portland Trailblazers 4:20 start time joke here.

Links:
[Catbird in the Nosebleed Seats]: The White Sox Thank Heaven For 7-Eleven
[Yahoo]: Later games in store for White Sox with 7:11 p.m. starts

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