Last week, there was a lot of press about Brian Urlacher getting fined $100,000 by the league for promoting a company at the Super Bowl media day that wasn’t an official sponsor of the NFL. Urlacher was sporting a Vitamin Water hat during his interviews and the NFL honchos (as they should) had to crack down and fine him.
In addition to the NFL’s standard policy of donating fines to the United Way, the disciplinary measure will have another positive effect. Urlacher gave the hat to B96, a radio station in Chicago, and they gave it to a pregnant woman whose husband is currently in Afghanistan. She was originally going to send it to him over there but they decided to put he hat up on ebay to pay off some debts.
The current bid is at $9,500. That’ll pay a few bills.
[AOL Fanhouse]: Brian Urlacher’s Vitamin Water Hat on eBay
[ebay]: Authentic Brian Urlacher Vitaminwater Hat He Wore!